![]() ![]() ![]() But set up five poles and five lines and you’ll catch more fish in the same amount of time. If you have a single fishing pole and just one line, you’ll only catch a few fish. Marketing testing ensures you’re not dependent on a single approach to attract new clients and keep current ones. Would you rather base your business growth on conjecture or evidence-based decisions? The way to do that is through marketing testing. ![]() They bet their destiny on arbitrary, subjective decisions and conjecture instead of comparing approaches, then picking the best ones. How do you make decisions about marketing for your business? You might be shocked if you knew how few companies ever test any aspect of their marketing.
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